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Consumers Dig Deep but Find Less Money

New study shows holiday shopping trends for 2010.

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By: TOM BRANNA

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The overwhelming majority of shoppers will maintain a tight grip on their wallets as they hit the stores this holiday season, with 83% expecting to spend the same or less on holiday gifts compared to 2009, the latest Accenture consumer holiday shopping survey shows. “The 2010 holiday shopping season will be spectacularly unspectacular for many consumers, but that will suit retailers who remember well the turbulence of Holiday ’08,” said Janet Hoffman, managing director of Accenture’s Retail ...

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